Buffalo Bills quarterback Josh Allen ranked first on the NFL Players Association’s year end list of top selling players. The ranking covers officially licensed merchandise sold from March 1, 2025, to February 28, 2026.
New England Patriots quarterback Drake Maye placed second. Philadelphia Eagles running back Saquon Barkley came in third. Seattle Seahawks wide receiver Jaxon Smith-Njigba ranked fourth, and Washington Commanders quarterback Jayden Daniels took fifth.
The rest of the top 10 included Kansas City Chiefs quarterback Patrick Mahomes in sixth, Philadelphia Eagles quarterback Jalen Hurts in seventh, Chicago Bears quarterback Caleb Williams in eighth, Green Bay Packers quarterback Jordan Love in ninth, and Green Bay Packers linebacker Micah Parsons in tenth.
Seven of the top 10 players are quarterbacks. The list tracks retail sales of player branded items such as jerseys, T-shirts, hoodies, bobbleheads, figurines, and other licensed products. Data comes from more than 85 NFLPA licensees that report online and in-store purchases.
The NFL Players Association releases the list each year as a verified measure of which players generate the most consumer demand for official merchandise. Allen moved up from sixth place the previous year. Maye rose sharply in the standings.